Introduction
Longhorn Gold and Silver Exchange is a local gold and silver buyer in McKinney, Texas. We buy precious metals, jewelry, diamonds, coins, and related items through in person visits and direct customer communication.
This Privacy Policy explains what information we collect, how we use it, and the choices you have when you contact us, visit our store, or use our website at https://longhorngoldandsilverexchange.com.
We keep our data practices simple. We do not sell personal information. We do not use advertising cookies. We do not use third party tracking pixels. We collect only the information needed to respond to customers, operate our website, protect our business, and keep records related to transactions.
Information We Collect
We may collect information in a few limited ways.
- Your name, email address, phone number, and message when you use our contact form.
- Basic caller ID metadata when you call us. We do not record phone calls.
- Receipt or transaction details you voluntarily provide during an in-store sale.
- Basic page view metrics, browser data, device data, and IP address data processed for security.
We do not knowingly collect sensitive personal information through the website unless you choose to include it in a message. Please do not send confidential information through the contact form.
How We Use Information
- Respond to questions, messages, and requests.
- Call or email you back if you ask us to contact you.
- Discuss items you may want to sell.
- Prepare or maintain sale receipts and related transaction records.
- Operate, maintain, and secure our website.
- Protect against spam, abuse, fraud, and security threats.
- Comply with applicable legal, tax, or business record obligations.
We do not use your contact form information for advertising networks or behavioral tracking.
How We Share Information
We do not sell personal information. We also do not share personal information with advertising platforms or data brokers.
We may share limited information with Cloudflare for content delivery, website security, and performance. Google Fonts provides font delivery only. We may also share information with service providers, government agencies, courts, law enforcement, regulators, accountants, or legal advisers when required for ordinary business, legal, tax, or security purposes.
Cookies and Tracking
Our website does not use advertising cookies. It does not use third party tracking pixels.
The site may use functional cookies set by Cloudflare when needed for security checks, bot protection, or similar website protection features. You can set your browser to block or delete cookies, but some security features may not work as intended if all cookies are blocked.
Your Choices
You may choose not to use the contact form and instead call or visit us in person. You may also choose what details to include in your message.
You can ask us to review, correct, or delete contact information that you previously provided, unless we need to keep it for a legitimate business reason, transaction record, legal obligation, tax purpose, fraud prevention, or dispute issue.
Data Retention
We keep personal information only as long as reasonably needed for the reason it was collected. Contact form messages may be kept long enough to respond to your request and maintain customer service records.
Transaction receipt information may be kept longer when needed for business records, accounting, tax, legal compliance, fraud prevention, or dispute resolution. When information is no longer needed, we may delete it, archive it, or deidentify it.
Children's Privacy
Our services are intended for adults 18 or older. Our website is not directed to children. We do not knowingly collect personal information from children through the website.
Changes to This Policy
We may update this Privacy Policy from time to time. If we make changes, we will update the effective date at the top of the policy. This policy is written for our small business operations in Texas, United States.
Contact Us
Longhorn Gold and Silver Exchange, 500 N. Custer Rd. #102, McKinney, TX 75071. Phone: 972-369-1303. Website: https://longhorngoldandsilverexchange.com.